Privacy Policy

PRIVACY POLICY

Dear valued customer, 

this Privacy Policy (hereinafter – “Policy”) will answer the most important questions about how we collect, use and store information about you whenever you are visiting https://myhypha.com/ (hereinafter – “Website”) or making a purchase on the Website. This information is important to you, thus we recommend that you would read this Policy carefully before using the Website.

This Policy may be amended from time to time. You can always find the most recent version of this Policy on the Website.

1. Who Is Responsible For Handling Your Personal Data.
   1. Hypha (hereinafter referred to as the “Hypha”, “we”, “us”, “our”) is a brand name used and operated by a business entity UAB Adpulse Media, which is a limited liability company incorporated in the State Enterprise Register of Lithuania, company No. 306739937, with a registered office address at J. Savickio g. 4-7, LT-01108 Vilnius, Lithuania. Whenever you will provide any personal information on the Website, we will be responsible for handling and controlling your personal information.
      1. What Information We Collect About You And Why

         Why do you collect information about me?	Which information do you collect about me?	Why are you legally allowed to collect my information?	How long do you keep information about me?
         For processing your purchase requests on our web shop, receiving payments and delivering purchased goods;	First name, last name, delivery address, telephone number, email address, information about your paid purchase price and currency, your credit card brand, type, BIN number and credit card issuer country.	We conclude and execute a contract with you (Art.  6 (1) (b) of the General Data Protection Regulation – GDPR)	1 year after you make a purchase on our website.
         To ensure security of our website and  continuously improve it for you – where you visit our website	IP address or other device address or ID, web browser and/or device type, hardware and software settings and configurations, the web pages or sites that you visit just before or just after visiting the Site, the pages you view on the Site, your actions on the Site, and the dates and times that you visit, access, or use the Services. When you use the Site on a mobile device, we may also collect the physical location of your device by, for example, using satellite, cell phone tower or wireless local area network signals.	We have a legitimate interest (to ensure security of our website) (Art. 6 (1) (f) of the GDPR)	1 month after you visit our website
         To manage our accounts on social media – where you interact with us via our social media accounts	Name and surname, e-mail address, gender, country, picture, message, time and date the message was received, content of the message, message attachments, response to the message, time of response to the message, information about Company’s rating, comments on a post, post shares, information about post reactions.	You agreed to that (Art. 6 (1) (a) of the GDPR)	2 years
         To handle queries, requests and complaints submitted by you – where you submit one	Firs name, last name, e-mail address, country, telephone number, subject of your inquiry, date of your inquiry, content of your inquiry, attachments to your inquiry, reply to your inquiry	You agreed to that (Art. 6 (1) (a) of the GDPR) and  We have a legitimate interest to do that (to handle your queries) (Art. 6 (1) (f) of the GDPR)	10 years from the moment your last inquiry was received
         To contact you in case of unfinished order, or when your order or payment was not successfully processed due to technical errors	First name, last name, email, telephone number, contents of the abandoned cart	We conclude and execute a contract with you (Art.  6 (1) (b) of the GDPR) and We have a legitimate interest to do that (to process orders and payments) (Art. 6 (1) (f) of the GDPR)	1 month after unsuccessful purchase order is placed on the Website
         To protect our rights and interests in legal proceedings	Information listed under Paragraph 3.1 above, documents and attachments sent to you, documents and attachments submitted by you, procedural documents, court rulings, resolutions, decisions	We have a legitimate interest (to defend Company’s rights in legal proceedings) (Art. 6 (1) (f) of the GDPR)	10 years following the termination or your account with our website or, in case legal processes were initiated, following termination of such legal processes
         To protect our rights and interests in criminal proceedings	If a criminal case arises we can collect information about criminal offenses and convictions of the offender	Data is necessary for the establishment, exercise or defense of legal claims (Art. 9 (2) (f) of the GDPR)	10 years following the termination or your account with our website or, in case legal processes were initiated, following termination of such legal processes

2. Which Information Do You Have To Provide Us With And Why
   1. Please refer to Section 2 above – you have to provide us with the information which we need to process your purchase requests that you submit on the Website, as well as to handle your inquiries, requests, claims, etc. In case you do not provide us with this information, we will not be able to sell our goods to you and provide you with other benefits that you would get as our user.
3. What Do We Do With Your Information
   1. We use your information for the purposes specified in Section 2 above. These are the main group of actions that we do with your personal information:
      1. We use your information to process your purchase request and deliver your ordered products;
      2. We may use your information to send you marketing and promotional materials of similar products that you have already purchased something from us;
      3. We may use your information to contact you from time to time to inform you about discounts, specials deals, or offers or to provide general information about our products and services if you have agreed to that or if your local laws allow us to do that without your express consent;
      4. We may transfer your personal information to third parties that are our service providers or business partners when that is needed for fulfilling your orders or when that is necessary for protecting our rights.
4. When We May Contact You And Why
   1. We may use your contact information (telephone number and/or email) if we need to clarify any details of your order or delivery, also when we were unable to successfully process your order or payment. By agreeing with this Privacy Policy, you agree that we may call you by provided phone number or send you a text message or an email if your order was unsuccessful due to technical issues or payment processing errors. In such case, we may contact you in order to help you with fulfilling the order or finalizing payment.
5. Sharing Your Personal Information
   1. We share your personal information with the following subjects:
      1. Financial institutions that handle payment processing and banks to which your paid amounts are transferred for us;
      2. Attorneys, attorney’s assistants, notaries, bailiffs, auditors, consultants, IT service providers, electronic communications service providers, insurance companies, archiving services, and other subjects that provide services to the Company;
      3. Courts, law enforcement, and other state institutions, when we are required by law to do so, or if you violate this Policy or Terms of Service of the Website;
      4. Third-party partners to verify your identity in connection with your use of certain aspects of the Website;
      5. Our marketing partners deliver you personalized marketing content;
      6. Our shipping services partners to deliver your purchases to you;
      7. Our Website online store management system service provider (Shopify Inc.);
      8. Analytical tools service providers (such as Google Analytics).
   2. The third-party providers used by us will only collect, use, and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies for the information we are required to provide to them for your purchase-related transactions. For these providers we recommend that you read their privacy policies so you can understand how your personal information will be handled by these providers.
   3. We may share your data with third-party marketing partners for advertising purposes. Certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. As an example, if you are located in Canada, and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act. Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service. When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
   4. In most cases, personal data are processed and transmitted in the territory of the European Union and the European Economic Area, however sometimes, it is necessary for us to transfer your shipping details to one of our warehouses and/or fulfillment centers that are located outside European Union (i.e. Canada, US, and China). We always make sure to have appropriate agreements covering data processing provisions, and we perform regular audits to make sure that the third parties located outside of the EU are following GDPR rules. When this is permitted by law and is required for the reasons given in this policy, we may disclose information about you to EU-based third parties that are compliant with EU-U.S. Privacy Shield Framework. You may download a copy of the EU-U.S. Privacy Shield Framework at https://www.privacyshield.gov/EU-US-Framework.
6. Your Rights
   1. GDPR and other laws provide you with certain rights, procedures for implementation, and exceptions to these rights. When allowed by law, you can:
      1. Submit a request for confirmation that the Company is processing the data related to you. If the Company process the data related to you, request access to the data processed and related information;
      2. Submit a request to correct inaccurate or incorrect information used or to supplement it when it is not complete;
      3. Submit a request to delete the information we have about you if we use it illegally;
      4. Submit a request to restrict the processing of your information – if you dispute the accuracy of the data or object to the processing of the data, if you do not accept that your data would be deleted, which was illegally processed, or if you need the data to claim, execute or defend legal claims;
      5. Object to collection, use, and storage of your information at our Company – when we process data based on the Company’s legal and/or third-party interests;
      6. Submit a request to transfer (receive) the data that you provided to us under the contract or give the consent and which we process by automated means, generally using electronic form;
      7. To withdraw any consent given to us regarding information used about you – when we use the data based on your consent;
      8. To lodge a complaint with a supervisory authority and seek a judicial remedy.
   2. Whenever we receive your request to exercise any of the rights specified above we may need to verify your identity in order to determine if the request is provided by the person about whom we have personal information and in order to determine your identity. Accordingly, we might ask you for additional information for verification purposes, and we would use such information for this verification purpose only.
7. Age Of Consent
   1. By using this site, you represent that you are at least the age of majority in your state or province of residence or that you are the age of majority in your state or province of residence, and you have given us your consent to allow any of your minor dependents to use this site.
   2. We do not process any personal data of minors that are 16 years old or younger. If you are a minor as specified herein, we request that you would stop using the Website immediately. We have a right to delete your personal data without separate notification if we have a reason to believe that you are younger than 16 years old.
8. Cookies
   1. We use Cookies, which are small text files that are stored by your browser on your device (e.g., computer, mobile phone, tablet) when you browse websites. Other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, are used for similar purposes. They are widely used to make websites work or work in a better, more efficient way. In this policy, we refer to all of these technologies as cookies.
   2. Our website contains cookies specified in the table below:

      Cookie Name	Cookie Description	Cookie Expiry
      Strictly Necessary Cookies
      CookieScriptConsent	This cookie is used by Cookie-Script.com service to remember visitor cookie consent preferences. It is necessary for Cookie-Script.com cookie banner to work properly.	1 month
      laravel_session	Internally laravel uses laravel_session to identify a session instance for a user	2 hours
      __cfruid	Cookie associated with sites using CloudFlare, used to identify trusted web traffic.	During your session only
      AWSALBCORS	For continued stickiness support with CORS use cases after the Chromium update, we are creating additional stickiness cookies for each of these duration-based stickiness features named AWSALBCORS (ALB).	7 days
      XSRF-TOKEN	This cookie is written to help with site security in preventing Cross-Site Request Forgery attacks.	2 hours
      Funcionality Cookies
      __zlcmid	Live chat widget sets the cookies to store the Zopim Live Chat ID used to identify a device across visits.	1 year
      Targeting Cookies
      __cfduid	Cookie assoiated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.	30 days

      You can configure your browser to decline some or all cookies or to ask for your permission before accepting them. Please note that by deleting cookies or disabling future cookies you may be unable to access certain areas or features of our website. For information on how to adjust or change your browser settings, visit www.aboutcookies.org or www.allaboutcookies.org. For information on, policy and control options for third-party cookies, please read cookie policies of such third parties.
9. Changes To This Privacy Policy
   

   We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

10. Questions And Contact Information
    

    If you have any questions, inquiries, requests, or complaints regarding our use of your personal information, please contact our customer support at: support@myhypha.com; or call us by phone: +1 (231) 237-5032.